About
writer | photographer | STRATEGISt | filmmaker
I feel most alive when contributing to projects that lift my community and serve my neighbors, and when working for purpose-oriented brands. I develop strategies to amplify impact through compelling storytelling and media relations.
Much of my career has been spent at the intersection of storytelling, power, and public understanding, translating complex, often marginalized experiences into narratives that resonate without flattening or extracting from them. Much of my work has focused on creating narrative conditions where people most impacted by injustice can lead with their own voices.
For those projects, I’m intentional about staying out of the spotlight so that frontline leadership, lived experience, and community wisdom are what audiences encounter first. I see narrative not as amplification alone, but as a responsibility — one that requires editorial judgment, cultural fluency, and deep respect for the communities whose stories are being carried. When appropriate I am also at home serving as a spokesperson. I am an adept public speaker with extensive on-camera training and polish.
I have spent the past 14 years as a creative and strategic marketing and communications professional with experience in multimedia storytelling, diverse audience engagement, and project leadership. Skilled in arts and nonprofit promotion, social media strategy, branding, and content creation across digital and traditional channels.
I am highly adept at building trust and earning access across cultural, racial, and socioeconomic divides through relationship building, particularly in contexts where skepticism, trauma, or power imbalances are present. You can connect with me on LinkedIn, or view my wedding work here.
After the sunsetting of my favorite storytelling platform, I’m slowly rehoming my writing to Substack.
Sarah freaking Alderman you are magical writer. I don't even have words. I’ve never seen my story shared in a positive way and I don’t feel embarrassed when it’s presented the way you wrote it. I got choked up — that’s huge! There aren’t enough ‘thank you’s. The amount of talent in that brain of yours is amazing. What can’t you do???
- J.K., website content writing client
Sarah’s an exceptional writer with advanced skill in storytelling, both within narratives and towards marketing and branding goals. She’s a “seer” with razor sharp insight and a remarkable ability to motivate people based on their strengths. She’s also a “doer” with the kind of tenacity and patience one needs to drive time-sensitive projects and big-picture objectives to completion.
- L.G., Editor-in-Chief, PA Eats
Often Sarah is publicly known for her photography prowess — which is paramount! However, Sarah possesses such an incredible range of tools that have guided many business owners (myself included) to a higher level of achievement and measurable success. Sarah has made development for my business attainable, approachable, and admired, across many platforms both regionally and internationally
- C.R, interior designer, website/strategy/photography client